For you

If you lead product, design, or user research at a company, I help you make better product decisions.

Challenges you might be facing:

You need to grow or innovate, but it's not clear what to build next.
Product bets are made without enough confidence.
Your team has outgrown the ways of working that got them here.
You want to level up how teams integrate AI into design and user research work.
You're entering Latin America and know surface-level localization won't win customers.

If you run a design or research studio, I help elevate your impact and delivery.

Common challenges I help solve:

Winning projects and needing support with senior expertise in strategy, design, product, or user research.
Pitching work that requires business strategy, modeling, or behavioral science skills not typically found in product and design professionals.
Clients seeking a presence or deeper understanding of Latin America who expect a senior, local representative on your team.

If you run a fund or accelerator, I can be a trusted partner—serving as an embedded leader or advisor—to help your portfolio companies grow and thrive, without the commitment or expense of a full-time hire.

Products and businesses built for how people actually behave.

I pair senior strategy, design, and user research expertise with applied behavioral science to help companies, studios, and fund-backed startups make better product decisions.

Experience working with/for Google, Nubank, Samsung, Pinterest, Itaú, Bentley Systems, GSK, and more — on products used by 100M+ people.

What I work on

Products

Creating and transforming products, services, and experiences.

Ways of working

Improving how teams collaborate and decide.

Capabilities

Helping teams build expertise and stronger judgment.

Ways to collaborate

Sprints

Deep dives to solve a well-defined challenge fast.

Expected duration: 3 to 6 weeks

Projects

Design, research, and/or strategy work, owned end-to-end, from features or new products.

Expected duration: 1 to 4 months

Embedded Partner

Continuous senior leadership for the chapter the company is in, without the need for a full-time hire.

For studios, I serve as a dedicated partner across projects.

Expected duration: 6 months and up

/ Services

max@yogoro.me

For you

If you lead product, design, or user research at a company, I help you make better product decisions.

Challenges you might be facing:

You need to grow or innovate, but it's not clear what to build next.
Product bets are made without enough confidence.
Your team has outgrown the ways of working that got them here.
You want to level up how teams integrate AI into design and user research work.
You're entering Latin America and know surface-level localization won't win customers.

If you run a design or research studio, I help elevate your impact and delivery.

Common challenges I help solve:

Winning projects and needing support with senior expertise in strategy, design, product, or user research.
Pitching work that requires business strategy, modeling, or behavioral science skills not typically found in product and design professionals.
Clients seeking a presence or deeper understanding of Latin America who expect a senior, local representative on your team.

If you run a fund or accelerator, I can be a trusted partner—serving as an embedded leader or advisor—to help your portfolio companies grow and thrive, without the commitment or expense of a full-time hire.

Products and businesses built for how people actually behave.

I pair senior strategy, design, and user research expertise with applied behavioral science to help companies, studios, and fund-backed startups make better product decisions.

Experience working with/for Google, Nubank, Samsung, Pinterest, Itaú, Bentley Systems, GSK, and more — on products used by 100M+ people.

What I work on

Products

Creating and transforming products, services, and experiences.

Ways of working

Improving how teams collaborate and decide.

Capabilities

Helping teams build expertise and stronger judgment.

Ways to collaborate

Sprints

Deep dives to solve a well-defined challenge fast.

Expected duration: 3 to 6 weeks

Projects

Design, research, and/or strategy work, owned end-to-end, from features or new products.

Expected duration: 1 to 4 months

Embedded Partner

Continuous senior leadership for the chapter the company is in, without the need for a full-time hire.

For studios, I serve as a dedicated partner across projects.

Expected duration: 6 months and up

/ Services

max@yogoro.me

For you

If you lead product, design, or user research at a company, I help you make better product decisions.

Challenges you might be facing:

You need to grow or innovate, but it's not clear what to build next.
Product bets are made without enough confidence.
Your team has outgrown the ways of working that got them here.
You want to level up how teams integrate AI into design and user research work.
You're entering Latin America and know surface-level localization won't win customers.

If you run a design or research studio, I help elevate your impact and delivery.

Common challenges I help solve:

Winning projects and needing support with senior expertise in strategy, design, product, or user research.
Pitching work that requires business strategy, modeling, or behavioral science skills not typically found in product and design professionals.
Clients seeking a presence or deeper understanding of Latin America who expect a senior, local representative on your team.

If you run a fund or accelerator, I can be a trusted partner—serving as an embedded leader or advisor—to help your portfolio companies grow and thrive, without the commitment or expense of a full-time hire.

Products and businesses built for how people actually behave.

I pair senior strategy, design, and user research expertise with applied behavioral science to help companies, studios, and fund-backed startups make better product decisions.

Experience working with/for Google, Nubank, Samsung, Pinterest, Itaú, Bentley Systems, GSK, and more — on products used by 100M+ people.

What I work on

Products

Creating and transforming products, services, and experiences.

Ways of working

Improving how teams collaborate and decide.

Capabilities

Helping teams build expertise and stronger judgment.

Ways to collaborate

Sprints

Deep dives to solve a well-defined challenge fast.

Expected duration: 3 to 6 weeks

Projects

Design, research, and/or strategy work, owned end-to-end, from features or new products.

Expected duration: 1 to 4 months

Embedded Partner

Continuous senior leadership for the chapter the company is in, without the need for a full-time hire.

For studios, I serve as a dedicated partner across projects.

Expected duration: 6 months and up